Brand Style Starter Guide
This starter kit will help you understand the key elements that go into creating a consistent and effective brand style guide. A style guide is essential for ensuring your brand maintains a cohesive look and feel across all platforms and materials.
Colors
Your brand's color palette is a crucial part of its identity. It sets the tone and evokes specific emotions.
Primary Color
Hex Code = #4A90E2
Primary brand color, used for headings and buttons.
Accent Color 1
Hex Code = #FFD700
Accent color, used for highlights and calls to action.
Accent Color 2
Hex Code = #FFA500
Secondary accent color, used for decorative elements.
Neutral Color 1
Hex Code = #808080
Background color, used for readability.
Neutral Color 2
Hex Code = #F8F8FF
Background color, used for clean presentation.
Typography
Typography plays a significant role in how your brand is perceived. Choosing the right fonts can enhance readability and convey your brand's personality.
Heading Font: Montserrat (Bold or Semi-Bold) - Modern and clean, used for titles and section headings.
Body Font: Open Sans (Regular) - Highly readable, used for paragraph text and general content.
Accent Font: Pacifico (Regular) - Script font, used sparingly for decorative elements or quotes.
Logo Usage
Your logo is the visual cornerstone of your brand. It should be used consistently to maintain brand recognition.
Primary Logo: The full logo with the company name and tagline.
Secondary Logo: The logo icon only, for use when space is limited or for social media avatars.
Clear Space: Always maintain a clear space around the logo to ensure it stands out. The clear space should be at least half the height of the logo.
Minimum Size: The logo should never be smaller than 1 inch in print or 100 pixels on screen.
Imagery
Images should reflect the brand's values and aesthetic.
Photography: Use high-quality, professional images that are bright, positive, and engaging. Focus on imagery that relates to your industry.
Illustrations: Use clean, modern illustrations that complement the brand's color palette. Avoid overly complex or cluttered designs.
Stock Photos: Choose stock photos that align with the brand's style and avoid generic or overused images.
Voice and Tone
Your brand's voice should be consistent across all communication channels.
Friendly and Approachable: Speak to clients in a warm and welcoming manner.
Professional and Knowledgeable: Demonstrate expertise and authority in your field.
Creative and Innovative: Highlight the unique and imaginative solutions your brand offers.
This starter kit is a foundation for your brand's style guide. Please let me know how I can help!
