Search Engine Optimisation
Helping Your Website Get Found & Shine Online
Whether you're just getting started or giving your website a refresh, understanding the basics of SEO (Search Engine Optimization) is key to helping your dream clients find you online. Don’t worry — you don’t need to be super techy! This guide breaks it all down in a way that’s simple, doable, and effective.
What is SEO, Really?
SEO stands for Search Engine Optimization — it’s how you help search engines (like Google) understand what your website is about so they can show it to the right people at the right time. It's like setting up little digital signposts that say, “Hey! This is exactly what you’re looking for!”
Why SEO Matters
More visibility = more traffic.
More traffic = more potential clients.
Better SEO = a stronger foundation for your online presence.
Even small tweaks can make a big difference.
6 Simple Steps to Get Started with SEO
1. Choose the Right Keywords
Think about what your ideal client might type into Google. These could be:
“Squarespace designer for small businesses”
“Custom wedding websites UK”
“Friendly website designer Brighton”
➡️ Use a tool like Uber suggest or Google Keyword Planner to explore keyword ideas.
2. Add Keywords Naturally
Place those key phrases into:
Your page titles
Headings (like H1s and H2s)
Paragraph text
Image alt text
Meta descriptions
💡 Keep it natural. You're writing for humans and Google.
3. Write Clear, Helpful Page Titles + Descriptions
Each page on your website should have:
A unique, descriptive title tag (under 60 characters)
A short, engaging meta description (under 160 characters)
Example:
Title: Squarespace Website Design for Creatives | Bright Horizon Creative
Meta Description: Beautiful, easy-to-use Squarespace websites designed for creatives and small businesses. Stress-free support and friendly one-to-one service.
4. Create Quality, Helpful Content
Google loves content that’s:
Original
Useful
Easy to read
Well-structured
Write for your ideal client — answer their questions, solve their problems, and share your knowledge in a way that reflects your voice.
5. Use Headings to Structure Your Pages
Break up text with heading tags:
Use H1 for the main title (one per page).
Use H2 for sections, and H3 for sub-sections.
Headings help readers and search engines scan your page.
6. Add Internal Links
Link to other pages or blog posts on your website to help guide visitors and increase time spent on site.
Example:
On your “About” page, link to your “Services” page
In your blog post, link to your “Contact” or “Booking” page
