Hair by Laura
A private salon with big ambitions. And a website built to grow with them.
Private salon · Great Offley, Hertfordshire · New Squarespace website
Laura runs a private, appointment-only salon built on personal relationships and recommendations. Her website needed to give new clients the same warm, reassuring introduction they would get in person.
The starting point
Laura knew she needed a website. She also knew she didn’t want to spend her time figuring out how to build one.
She wanted something clean, easy to navigate and true to the salon, with room for the business to develop. A place to explain her services, show her work and share the advice she already gives clients every day.
What mattered most
The website needed to feel personal without underselling the quality of Laura’s work. Visitors needed to understand what she offered, get a sense of the salon and know how to take the next step.
Her existing navy-and-gold identity and hand-drawn logo stayed. There was no need to start again with a brand she already loved.
What I changed
I built the Squarespace website around the questions a new client would bring: who is Laura, what can she help with, what might it cost, and how do I get in touch?
The services and pricing copy explains the options in plain language. The gallery gives Laura’s own work space to speak for itself. Notes from the Chair brings her knowledge into the website, with advice on hair health, colour and the salon experience.
A proper home for the business. Without another technical project landing in Laura’s lap.
What changed for the business
Laura’s services, pricing, work and advice now sit together in a website that reflects her existing identity. Someone arriving through a recommendation can explore the salon before making contact, and Laura has a link she can use to introduce the business.
The structure also leaves room for the website to develop as her plans do.
After launch
The work continued with a review of how people were finding and using the website. That gave us a more useful next step than simply adding more pages: make the local message clearer and help new visitors feel comfortable starting a conversation.
The website now includes an introduction for new clients, clearer service-and-location wording and gentler prompts to ask about an appointment.
Thinking about your own website?
If your business already has a good reputation but nowhere online that quite reflects it, let’s sort that out.