Amaris Lux Photography
Beautiful photography. A clearer route to the conversation.
Wedding photography · Squarespace website build and redesign
Paul wanted a new identity and website for the direction his photography business was taking. The work began with the brand and website, then continued with a closer look at the experience for prospective couples.
The starting point
The original website captured the visual feel Paul wanted. But looking the part was only one part of its job.
The next stage was to look again at how couples moved through the site. Could they understand Paul’s approach, explore his photography and find their way to an enquiry without having to piece everything together?
What mattered most
A wedding photographer’s website has to make room for the photographs and the person behind them. Couples are choosing someone who will share a very personal day, so the words and the route through the website matter too.
The focus became a clearer journey: get to know the approach, explore the work, understand the experience and ask about a date.
What I changed
Reworked the opening copy to introduce Paul and help couples understand his approach.
Gave the gallery its own space, allowing the homepage to focus on the introduction and next step.
Made the route to enquire more consistent across the website.
Brought feedback from couples into relevant points in the journey.
The visual identity remained an important part of the work. The redesign gave it a clearer structure to sit within.
What changed
The revised website brings the introduction, photography, experience and enquiry route into a more deliberate order. Couples have a dedicated place to explore the work and consistent prompts to check availability.
That is the change the website itself can demonstrate. The next part is reviewing how that journey works for real visitors over time.
In Paul’s words
“Deborah guided me through the entire process with warmth, clarity, and genuine passion for her craft.”
Paul Stephen, Amaris Lux Photography
Beyond the first build
Sometimes the most valuable thing a designer can do is go back.
This project shows why I stay involved. A website can evolve with the business and with what we learn once people start using it. Revisiting a decision is part of looking after the work.
Has your website missed the memo?
If your business has moved on and the website is struggling to keep up, let’s look at what needs to change.