Plan Your Website Before You Design It
A simple, smart framework to map your pages, content and goals—so your site is clear, compelling and ready to convert.
No logos. No fluff. Just a practical workbook that helps you decide what goes on each page, why it’s there, and how it moves visitors to enquire or buy. Ideal for a new build or a refresh.
What’s inside (the 8 parts)
Vision & goals
Audience & offers
Site map & page outcomes
Homepage framework (section-by-section)
Services page blueprint (incl. pricing options)
Copy prompts & tone guidance
Images, assets & trust signals checklist
Pre-launch QA & next-steps plan
You’ll walk away with
A clear site structure and page goals
Draft headlines and calls-to-action
A content checklist you can actually follow
You’ll get the checklist and the occasional helpful tip.
No strings attached