Bright Tips
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If visitors don’t know what you do in 5 seconds, they won’t scroll
Clear, simple hero copy beats clever every time.
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Your homepage isn’t your portfolio
Show enough to build trust — not everything you’ve ever done.
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One clear next step is better than five options
Too many CTAs create hesitation, not engagement.
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Your website should answer questions before they’re asked
Anticipating concerns builds confidence quietly.
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Consistency matters more than perfection
Description goes hereSmall, regular updates keep your site feeling current.
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Design supports trust — it doesn’t replace it
Clarity and structure matter just as much as visuals.
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Your About page is rarely about you
It’s about helping someone decide if you’re right for them.
