The Business Assistant

A calm, custom-built assistant designed to support your business thinking — day to day.

What Is The Business Assistant.

The Business Assistant is a custom-built AI assistant, trained around your business, brand, tone of voice and way of working.

It’s designed to support you behind the scenes — helping you think, write, plan and respond more clearly, without starting from scratch every time.

Rather than opening a blank document and wondering where to begin, you have a familiar place to land — one that understands your services, your audience, and how you like to communicate.

It doesn’t replace your voice or decision-making.
It simply helps you get there faster, with less friction.

The Business Assistant is a one-off, personalised setup designed to support your business thinking long after our work together is complete.

Your Business Assistant is created through a thoughtful discovery process, so it reflects how you think and communicate — not a generic set of prompts.

What The Business Assistant is NOT.

  • A chatbot for your website

  • A generic AI tool with pre-written prompts

  • Automation that removes the human side of your business

  • A replacement for strategy, expertise or experience

  • Something you’re expected to “learn” or manage technically

There’s no jargon, no dashboards to wrestle with, and no pressure to use it constantly.

How the Business Assistant helps.

Once set up, your Business Assistant can help with things like:

  • Drafting website copy without starting from a blank page

  • Reworking existing copy to sound more confident and consistent

  • Writing emails, replies, captions or updates in your brand voice

  • Clarifying services, pricing explanations or FAQs

  • Thinking through ideas when you feel stuck or overwhelmed

  • Planning content, updates or next steps more calmly

It’s especially helpful on the days when:

  • everything feels a bit jumbled

  • you know what you want to say, but can’t quite find the words

  • you don’t have the energy to start from scratch

Who is The Business Assistant for.

The Business Assistant is ideal for you if:

  • You run a service-based business

  • You’re tired of staring at blank pages

  • You want support that feels calm and human — not techy

  • You value clarity, consistency and confidence in your messaging

  • You want help thinking things through, not just producing content

It works particularly well alongside:

  • a new or refreshed website

  • ongoing website support

  • periods of growth, change or refinement

It’s best suited to established service-based businesses who value clarity, consistency and having a reliable place to think things through.

Who The Business Assistant is NOT for.

This probably isn’t the right fit if:

  • You’re looking for a fully automated system that runs without you

  • You want a chatbot answering customer enquiries publicly

  • You prefer highly technical, hands-on AI tools

  • You’re expecting instant results without reflection or refinement

This service is designed for thoughtful businesses, not shortcuts.

How it fits alongside my other services.

The Business Assistant works beautifully as a supporting layer.

Some clients add it after:

  • launching a new website

  • completing a Website Review or Refresh

  • realising they need ongoing clarity, not just a finished site

Others use it as a quiet, behind-the-scenes companion — something that supports their thinking long after the design work is done.

There’s no pressure to use it in any particular way.
It’s there when you need it.

Next steps…

If you’re curious whether The Business Assistant would be helpful for your business, the best place to start is a conversation.

We’ll look at how you work now, where you feel friction, and whether this kind of support makes sense for you.

Investment
The Business Assistant is available from £595, depending on the level of setup and support required.

This is a one-off service. I’ll always outline what’s included and whether it’s the right fit before you commit.

No pressure. Just clarity.

Your Questions, Answered

  • No. The Business Assistant works behind the scenes to support you — helping with thinking, writing, planning and clarity. It’s not something your customers interact with directly.

  • Not at all. The Business Assistant is set up around your business and how you already work. There’s no technical setup or ongoing management required from you.

  • The initial setup is a one-off service. Some clients choose to add ongoing refinement or support later, but there’s no obligation to do so.

  • If you often feel stuck starting from scratch — whether it’s writing, planning or responding — this can be a very supportive tool. We’ll always talk it through first to make sure it makes sense for you.

  • Because the Business Assistant is built around your business foundations — your services, voice and way of working — rather than something that needs constant rebuilding.