Client Copywriting Template

Written By Deborah Bright

Purpose: Use this guide to write clear, compelling copy that speaks to your audience and encourages them to take action. Perfect for website sections, landing pages, emails, or social posts.

1. HEADLINE (Attention)

Goal: Grab the reader’s attention with something bold, benefit-driven, or emotionally resonant.

Prompt:
What transformation, solution, or big benefit can you promise?
Examples:

  • “Beautiful Branding That Sells”

  • “Stress-Free Wedding Planning Starts Here”

  • “Make Your Dream Home a Reality”

2. SUB-HEADLINE (Interest)

Goal: Support your headline by identifying a common struggle, challenge, or desire.

Prompt:
What problem does your client face — and how do you solve it?
Examples:

  • “You deserve a brand that reflects your passion and drives results.”

  • “Feeling overwhelmed? We make the process simple, personal, and effective.”

3. BODY COPY (Desire)

Goal: Build interest by showing what you offer and how it benefits your audience.

Prompt:
Describe your service/product and the result it delivers. Focus on outcomes.
Examples:

  • “Our done-for-you website design service combines strategy, SEO, and standout visuals to help you connect with your ideal clients.”

  • “We take care of every detail — from concept to launch — so you can focus on what you love.”

Optional Additions:

  • Key benefits (use bullet points for clarity)

  • Features or inclusions

  • Testimonials or proof (quote, stat, case study)

4. CALL TO ACTION (Action)

Goal: Tell the reader exactly what to do next.

Prompt:
What’s the next step you want them to take?
Examples:

  • “Book a free consultation”

  • “Browse our packages”

  • “Let’s build your dream brand — start now”

🧩 Quick Fill-in Example

Headline:
Transform Your Space with Interior Design That Reflects You

Sub-headline:
Struggling to bring your vision to life? We help turn Pinterest boards into reality.

Body Copy:
Our design studio creates personalized, functional interiors that elevate your everyday living. From full-room makeovers to simple refreshes, we work with you every step of the way.

CTA:
Book Your Free Discovery Call Today

🛠 Bonus Tips

  • Keep it clear and conversational — write how you speak

  • Focus on benefits, not just features

  • Use you more than we — it’s about the client’s experience

  • Always include a call to action (even if it's subtle)

Deborah Bright
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