Client Copywriting Template

Purpose: Use this guide to write clear, compelling copy that speaks to your audience and encourages them to take action. Perfect for website sections, landing pages, emails, or social posts.

🔶 1. HEADLINE (Attention)

Goal: Grab the reader’s attention with something bold, benefit-driven, or emotionally resonant.

Prompt:
What transformation, solution, or big benefit can you promise?
Examples:

• “Beautiful Branding That Sells”

• “Stress-Free Wedding Planning Starts Here”

• “Make Your Dream Home a Reality”

🔶 2. SUBHEADLINE (Interest)

Goal: Support your headline by identifying a common struggle, challenge, or desire.

Prompt:
What problem does your client face — and how do you solve it?
Examples:

• “You deserve a brand that reflects your passion and drives results.”

• “Feeling overwhelmed? We make the process simple, personal, and effective.”

🔶 3. BODY COPY (Desire)

Goal: Build interest by showing what you offer and how it benefits your audience.

Prompt:
Describe your service/product and the result it delivers. Focus on outcomes.
Examples:

• “Our done-for-you website design service combines strategy, SEO, and standout visuals to help you connect with your ideal clients.”

• “We take care of every detail — from concept to launch — so you can focus on what you love.”

Optional Additions:

• Key benefits (use bullet points for clarity)

• Features or inclusions

• Testimonials or proof (quote, stat, case study)

🔶 4. CALL TO ACTION (Action)

Goal: Tell the reader exactly what to do next.

Prompt:
What’s the next step you want them to take?
Examples:

• “Book a free consultation”

• “Browse our packages”

• “Let’s build your dream brand — start now”
  

🧩 Quick Fill-in Example

Headline:
Transform Your Space with Interior Design That Reflects You

Subheadline:
Struggling to bring your vision to life? We help turn Pinterest boards into reality.

Body Copy:
Our design studio creates personalized, functional interiors that elevate your everyday living. From full-room makeovers to simple refreshes, we work with you every step of the way.

CTA:
Book Your Free Discovery Call Today

🛠 Bonus Tips

• Keep it clear and conversational — write how you speak

• Focus on benefits, not just features

• Use you more than we — it’s about the client’s experience

• Always include a call to action (even if it's subtle)