5 Signs Your Website’s Ready for a Glow-Up (and Why You Don’t Have to Do It Alone)
Your website is more than just a link you share — it’s the digital front door to your business. It’s often the very first impression someone has of you, whether you’re a beauty therapist in Bedfordshire, a wedding planner in Manchester, or a creative launching your latest passion project.
And just like a shop window, it can either invite people in… or quietly turn them away.
If you’ve ever looked at your site and thought, “It’s fine… for now” — this one’s for you. Here are the signs it’s time to stop making do and start making magic — with a little help along the way.
1. People Visit… But Don’t Take Action
You’re getting clicks. You see the numbers in your analytics. But enquiries? Bookings? Sales? Crickets.
This is like hosting an open house where guests wander in, take a quick look around, then slip out without saying a word.
The likely culprits:
Messaging that doesn’t connect or feels unclear
A layout that confuses rather than guides
Calls-to-action that are hidden or too vague
A design that no longer reflects your credibility or value
A well-designed website leads your visitors intentionally — from curiosity to confidence to clicking “book now.”
2. Your Mobile Experience Is… Awkward
Quick test: grab your phone and open your site.
If you’re pinching and zooming, fighting with menus, or seeing chopped-off images, you’ve lost them.
Over half of all browsing now happens on mobile — and in some industries, it’s much higher. If your site isn’t easy, fast, and intuitive to navigate on a phone, visitors won’t stick around.
Every site I design — whether it’s in Squarespace or Framer — is built mobile-first. Because your clients should have a seamless experience, wherever they’re browsing.
3. You’re a Bit Embarrassed to Share Your Link
You’ve grown. Your business has evolved. But your website? Still stuck in a past version of you.
You might notice:
Outdated colours or fonts
Photos that don’t match your current style
Cluttered layouts that no longer fit your offers
That tiny twinge of “please don’t look too closely” when someone asks for your link
Your website should feel like a confident handshake — not a hesitant shrug. A redesign brings your brand and your website back into alignment, showing your audience you’re ready for what’s next.
4. It’s Slower Than You’d Like to Admit
If your homepage takes more than 3 seconds to load, you could be losing half your visitors before they even see it.
Common speed-killers include:
Oversized, uncompressed images
Old themes or bloated plug-ins
Clunky scripts or embeds
Hosting that can’t keep up
A redesign isn’t just about aesthetics — it’s also about performance. I build with speed in mind so your site feels as fast and polished as your business.
5. Updating Your Site Feels Like Rocket Science
Changing a phone number shouldn’t require Googling HTML or calling in a favour.
If updating your site is frustrating or scary, it’s time for a platform and structure that you can manage confidently. I design with clean dashboards, easy-to-edit areas, and post-launch guidance — so your website feels like a tool, not a trap.
Bonus Sign: You’ve Evolved, But Your Website Hasn’t
Maybe you’ve raised your prices, refined your offers, or found your niche. But your site still tells the story of who you were years ago.
That gap? It can confuse or turn away the very clients you want to attract.
A fresh design realigns your message, visuals, and user journey — so everything points in the same direction: forward.
How a Redesign Can Work for You
A strategic redesign can:
✅ Boost visibility in search (yes, AI search too)
✅ Simplify the path from “visit” to “book now”
✅ Strengthen your brand message
✅ Build trust with modern visuals and social proof
✅ Turn more clicks into clients
You Don’t Have to DIY This
You’ve made your current site work for years — but you don’t need to spend more time patching it together.
Working with a designer means:
A collaborative process
Strategic planning for your audience and goals
Copy, layout, and design that work together
A site you’re proud to share — and that works hard for you
Ready for a website that feels like you, works like a dream, and grows with your business?
Let’s chat about your glow-up.
📥 Download the free Website Glow-Up Checklist
🔗 [Book Your Discovery Call]
