Basic SEO Tips for Non-Techies
How to Get Found on Google Without Feeling Like a Tech Wizard
Search Engine Optimization (SEO) might sound intimidating, but it's really just about helping people (and search engines) find your website. Here are simple, actionable tips anyone can use to boost their site’s visibility—no tech degree required!
1. Use the Right Keywords (But Don’t Overthink It)
Think about what your ideal client would type into Google to find someone like you. These are your keywords. Use them naturally in your:
Page titles (e.g., “Modern Wedding Photography in London”)
Headings and subheadings
Website copy (especially on your homepage and services page)
Image alt text (descriptions of your photos for accessibility and SEO)
👉 Tip: Use location-based terms too! (e.g., “Hair stylist in Brighton”)
2. Create Clear, Descriptive Page Titles
Each page on your website should have a unique and clear title that describes what it’s about. This is what shows up in Google search results.
Example:
❌ “Home”
✅ “Brighton Bridal Makeup | Beauty by Elle”
3. Write for Humans First, Google Second
Yes, keywords matter—but your site should feel warm, friendly, and easy to read. Google rewards helpful, user-friendly content, so focus on being clear and genuine.
4. Make Sure Your Website Is Mobile-Friendly
Most people search from their phones. If your website looks great on a phone, that’s a big SEO win.
👉 Test it: Open your website on your phone. Can you read everything easily? Do the buttons work?
5. Speed Matters
A slow website can hurt your ranking. Keep things speedy by:
Avoiding huge image files (optimize them before uploading)
Limiting the number of fancy animations or large videos on one page
6. Use Alt Text for All Images
Alt text helps visually impaired visitors and gives Google more info about your site. Just describe the image briefly, like:
"Bride holding bouquet of white roses at outdoor summer wedding"
7. Link to Other Pages on Your Website
This helps visitors (and search engines) move around your site. Example:
“Check out our portfolio to see real wedding stories.”
8. Claim Your Google Business Profile
If you serve local clients, a Google Business Profile can help you show up in local searches and maps. It’s free and only takes a few minutes to set up.
👉 https://www.google.com/business/
9. Blogging Can Boost Visibility
If you enjoy writing, blog posts are a great way to share value and improve SEO. Try simple topics like:
“5 Tips for Planning a Summer Wedding in Devon”
“What to Expect at Your Family Photo Session”
10. Be Patient—SEO Takes Time!
Think of SEO like planting seeds. It takes time to grow, but the results are worth it. Stay consistent, keep your content fresh, and you’ll see improvements over time.
✅ Final Thoughts
You don’t need to be a tech expert to have a well-optimized website. Just focus on creating clear, helpful content, use the right words, and make your site user-friendly.
That’s 90% of good SEO!
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