Monitoring Performance with Squarespace Built In Analytics

Understanding how visitors interact with your website is key to growing with intention. Fortunately, Squarespace makes it easy to track performance right from your dashboard—no tech expertise needed!

🔍 Accessing Your Insights

Head to the Analytics section from your main Squarespace dashboard to view helpful data about your site’s activity.

📊 Key Reports to Explore:

• Traffic Overview – See total visitors, page views, bounce rate, and time spent on your site

• Traffic Sources – Learn where your visitors are coming from (search engines, social media, direct links)

• Popular Content – Discover which pages are getting the most attention

• Visitor Behavior – See how people navigate your site

• Sales & Conversions – Track purchases or form submissions (if your site includes these features)

✨ Bright Tip: These insights come from Squarespace’s built-in analytics tools. If you’ve connected Google Analytics, you can access additional detailed data from your Google Analytics account too.

📅 Best Practice: Check In Monthly

Block 15–30 minutes each month to:

• Celebrate what’s working—what content is connecting with your audience

• Spot pages that might need a refresh

• Identify new opportunities based on traffic patterns

Your website is a living part of your brand—these insights help keep it vibrant and evolving with your goals.