How to Prepare for Your Website Project
Your step-by-step guide to a smooth and stress-free design process
Why Prep Matters
A well-prepared website project runs faster, feels easier, and delivers better results. This guide will help you gather everything you need so we can design a site that looks amazing and works hard for your business.
1. Clarify Your Website Goals
Ask yourself:
What do I want my website to achieve? (e.g., bookings, sales, brand awareness)
Who is my ideal visitor? (describe them in detail)
What action do I want them to take? (contact, buy, follow, sign up)
Write this down — it guides every decision we’ll make together.
2. Gather Your Website Content
Start pulling together:
Logo files (preferably PNG or SVG with transparent background)
Brand colours & fonts (If you don’t have a style guide, I can help!)
High-quality photos (headshots, products, office, etc, or I can help with stock photos)
Copy for your pages:
Homepage
About
Services or Products
Contact
Blog (optional)
Tip: If writing isn’t your thing, ask about our website copywriting guide or done-for-you options.
3. Plan Your Visual Style
Start collecting inspiration:
Websites you love (share 2–3 examples)
Pinterest board or moodboard with colours, fonts, and layouts you like
Words that describe your style (e.g., bold, elegant, minimal, earthy)
This helps me understand your vision quickly and clearly.
️ 4. Create a Simple Sitemap
List the pages you want:
Homepage
About
Services
Contact
Portfolio/testimonials/blog/shop/etc.
Don’t worry if it’s not perfect — I’ll use specific software to refine what you have then you will have the opportunity to review and refine.
️ 5. Set Up Key Accounts
You’ll need a few logins ready before (or during) the project:
Domain provider
Email marketing platform (Mailchimp, Flodesk, etc.)
Scheduling tool (if you take bookings)
Google account (for Google Analytics or Search Console)
Tip: If you don’t have these yet, I’ll guide you through it or set up the ids/accounts with your approval.
6. Book Your Design Slot & Get Excited
Once you’ve signed your contract and paid your deposit (if one is required, depending on the plan you’ve chosen),
You’ll get access to your shared drive.
I’ll send your project timeline
And we’ll kick off with a discovery call or onboarding form
Pro Tip: The more prepared you are, the smoother (and quicker) your project will go.
Bonus: What Not to Worry About
You don’t need to know design terms
You don’t need everything 100% perfect
You don’t need to stress about tech — that’s what I’m here for!
